The Clarion is a student-led news organization that operates in Bethel University. For the 2024-2025 school year, I was appointed as the art director, tasked with making the decision for the future of The Clarion's branding. Ultimately, I decided to rebuild the brand, taking the strengths of the previous guidelines and improving it in my own way.
So, what did I do?
To start, I saturated the colors a bit more to put a bit more life into the design. Then, I shifted the typeface to be a bit more neutral, slightly increasing its legibility to showcase the writing talent, and using its simple forms to better showcase the images that it will be laid on top of. Other than a few new assets, the brand image was finished.
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